UEBS: Masters Programme Insights.
Who.
The University of Edinburgh Business School is one of the leading business schools in Europe. Since 1919, their students have gone onto shape business and culture around the world, pioneering in many fields.
Why.
As part of their ‘Masters of Change’ campaign promoting select Masters Programmes, the school were looking for videos that would highlight current and previous students’ genuine experiences of the courses.
The videos needed to be authentic and engaging, whilst covering key information about each course.
What.
We created:
six 2 - 3 minute videos each highlighting a separate course
each video featured 3 - 4 students and alumni, plus lecturers and members of staff.