We created a series of six videos giving insight into Masters degrees that are offered by the University of Edinburgh Business School.

Each video features the Master students past and present, sharing their real-life experiences, stories and thoughts about the course.

Using real people and real experiences in a video is a great way to engage and connect with your target audience in an authentic and impactful way. The videos give a much deeper insight into the courses than ever could be achieved by using text alone.

The tone and branding of the videos have been aligned with the wider ‘Masters of Change’ campaign being ran by the University and focussed on feeling inspiring, fun and authentic.