The Importance of Storytelling In Branded Video
There’s no doubt that video is an engaging and entertaining way to tell your brand story, but to find out just how important storytelling is for brands today, we’ve first got to consider the impact that storytelling has had on the human race.
Humans Are Storytelling Creatures
From early cave paintings, to Greek mythology and Shakespeare, right through to modern day cinema, storytelling has always been a cornerstone of humanity. Whether it’s to share experiences, or to help us make sense of the world around us, we have always told stories to help form strong connections with those around us.
We have a unique ability to write, record, repeat and re-share our experiences with others and this is a powerful tool that can be utilised by brands today, to form strong, meaningful connections with their audiences.
Throughout history people have used storytelling as a way of connecting with each other and forming strong bonds.
Why Branded Storytelling Videos Are More Important Than Ever
So, fast forward to modern times and telling your brand story is more important than ever. In fact, a compelling and engaging brand story video can be up to 22 times more memorable than facts alone.
But why is this?
A good story is powerful in many ways. It has the power to make us think and feel - almost everyone has been enthralled by a film, book or TV program that has left them thinking about it long after the story has finished.
It’s a great way to communicate your values and beliefs and to help people to feel emotionally connected with you and ultimately, this strong connection leads to brand loyalty.
Further to this, showing the people behind the brand and telling your back story is a great way to show your personality and to make you relatable. Viewers may be able to relate to the journey and struggles that you’ve been through to build up your company or they may share the same passions, values, interests or beliefs as you.
Whatever it may be, telling your brand story in a video shows that your company is ran by real people, not just a faceless corporation. This is increasingly important, as more and more consumers want to buy from real people that they have a connection with. Having insight into a company is invaluable, as, for example, 70% of people reported that they felt more connected to a brand when its CEO was active on socials.
Building a strong and meaningful connection with your audience creates long-term brand loyalty.
Using Branded Story Videos To Cut Through The Noise
Trends show that consumers are favouring genuine and authentic video content over cliched, slick commercials. This sits very nicely with brand storytelling, as these videos can be shot in a very authentic, documentary-eqsue style, that shows your brand in a genuine and real way.
There are millions of pieces of video content being created and published online every single day and you need something that will stand out. We believe that a memorable brand story video is exactly what you need and we’re not the only ones.
Successful Brands Tell Strong Stories
To sum it up, successful brands tell powerful stories that build strong and lasting relationships with their audience. A strong story taps into people’s emotions, genuinely connects with them and helps them to believe in a brand and what it stands for.
In today’s crowded market place, that’s exactly what your brand needs. So, what’s your story?
